From your first URL
to getting found online.
A complete roadmap of what a small-business owner should understand before, during and after building a website.
Your website and visibility checklist
1. Choose a business domain
Choose a memorable, trustworthy URL; check availability, trademark conflicts, renewal fees and who owns the registration.
2. Define your ideal customer
Write the customer problem, the services you offer, your location/service area and your strongest proof.
3. Map your keywords
Research real customer searches; map one primary topic per page without keyword stuffing.
4. Choose your website platform
Compare Wix with static sites based on editing, forms, booking, store needs, budget and ownership.
5. Build the site structure
Plan Home, About, Services, Contact, policies and relevant landing pages before designing.
6. Write content that answers questions
Create useful headlines, benefits, service descriptions, FAQs, calls to action and trust signals.
7. Design for mobile and accessibility
Use readable type, contrast, descriptive links, alt text, optimized images and simple navigation.
8. Set up on-page SEO
Write unique page titles, descriptions, headings, clean URLs, internal links and image descriptions.
9. Connect Google tools
Learn Search Console, sitemaps, indexing, Analytics and Business Profile eligibility where applicable.
10. Build a helpful blog
Choose topics from customer questions, publish consistently and connect posts to service pages.
11. Capture inquiries responsibly
Set up contact forms, spam controls, opt-in consent and a simple follow-up process.
12. Create email and social content
Turn a useful article into platform-appropriate posts and emails; measure what earns engagement.
13. Add business tools only when needed
Explore bookings, ecommerce, online payments, automations and member features with clear cost awareness.
14. Test and launch
Check mobile pages, links, forms, domain/DNS, accessibility basics, security and analytics.
15. Review and improve
Track useful outcomes, update content, review search queries and build a 90-day plan.
Keep learning
Read the free blog for the why, and visit the how-to library for practical steps. The Academy provides structured Wix lessons, while the Mastermind focuses on ongoing marketing.
A keyword-rich domain alone does not guarantee rankings. Google Business Profiles are free and only available to eligible businesses; approval and placement are controlled by Google. Search results vary and no ranking is guaranteed.