A Facebook page can be useful for updates, community conversations, and sharing photos. But it doesn't replace everything a website can do.
Your website is your home base
A website gives customers one clear place to find your services, contact information, service area, frequently asked questions, and next steps.
Searchers have different habits
Some people find businesses through social platforms; others start with Google or another search engine. A useful website gives search engines dedicated pages to understand.
Keep the first website simple
For many small service businesses, a strong one-page website can be a reasonable starting point. Explain what you do, who you serve, where you work, and how to contact you.
Use both together
Link your website from your social profiles and include social links on your website when useful. Consistent information helps customers trust they're contacting the right business.
What Facebook does well
Social media helps you post timely updates, answer questions, share photos and stay in touch with followers. For some businesses, it is a valuable first online presence.
What your own website adds
- A stable home for your business. You control the domain and the way your services are explained.
- Clear paths to contact you. A visitor can find your phone number, service details and inquiry form without scrolling through posts.
- Search-focused pages. You can create a page for each important service and answer the questions customers type into search engines.
- More complete information. Hours, policies, service areas, FAQs and testimonials can live in predictable places.
What if your budget is small?
Start with a well-organized one-page site that clearly says who you help, what you offer, where you work and how to contact you. Add service pages later when your offerings grow. A small, accurate website is more useful than a large site with outdated information.
Use your website and social media together
Link your social profiles to your website and send visitors from social posts to the relevant service page. Keep your business information consistent across platforms.
Next, read our small-business homepage checklist or compare affordable website packages.
Educational information only. Search engine rules and features may change.